Over the past seven years of playing in the NBA, Harden has not only grown into a top star, but also impressed viewers by playing and looking like no other.
Writing an average of 31.3 points per game is the number that James Harden is achieving in the NBA this season in the Houston Rockets. He then rose to number one on the NBA’s best scorers list, surpassing a number of top stars such as LeBron James, Stephen Curry or current MVP Russell Westbrook and even rising talent Giannis Antetokounmpo.
The day Harden joined the NBA eight years ago was the day that marked the birth of his branded beard. The beard trimmed and nourished for over half a decade has become more and more sloppy, covering the chin and mouth, giving Harden a unique face in basketball. Rockets fans even believe that because of that beard, Harden has become the NBA superstar. Because of that irrelevant reason, he was called by many people as the “Bearded God”.

When the media asked why not shave, Harden simply replied, “I’m lazy so I don’t want to shave.” In 2013, TMZ, a site specializing in the stars’ private life story, made an attractive offer for James Harden. Accordingly, the news agency is willing to pay $ 80,000 for Harden to clean the bushy beard. However, the American star refused straightforwardly: “I don’t think it’s a convincing price. The $ 80,000 is too little for me to sacrifice my artistic beard.”

Along with the dazzling performance of the NBA, the special beard helped James Harden to be mentioned in many American songs, and his face was printed on marketed T-shirts. There is even a project called James Harden Illustrated created by Filip Peraic designer to describe the NBA superstar’s beard with various technical styles. In 2015, Adidas signed a $ 200 million deal for a 13-year advertising contract with James Harden. One of the terms of the contract is related to the 28-year-old’s beard shape.
Amidst the numerous stars shining in the NBA sky, Harden created his own style both when playing and outside the field.